Privacy Policy

1Digit ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, use our services, or otherwise interact with us. This policy is aligned with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect and process the following categories of personal data:

Information you provide directly

• Name, email address, phone number, and company name when you complete a contact form, book a consultation, or subscribe to communications
• Information provided during the AI Readiness Assessment or other interactive tools
• Communication records when you correspond with us via email or other channels
• Professional information relevant to the services we provide

Information collected automatically

• Technical data such as IP address, browser type, operating system, and device information
• Usage data including pages visited, time spent on pages, referral sources, and navigation paths
• Cookie data and similar tracking technologies (see Section 8)

2. How We Use Your Information

We use your personal data for the following purposes:

• To provide, maintain, and improve our services and website
• To respond to your enquiries and provide customer support
• To deliver the AI Readiness Assessment results and related recommendations
• To send you relevant communications about our services, where you have consented or where we have a legitimate interest
• To analyse website usage and improve user experience
• To comply with legal obligations and protect our legitimate business interests
• To detect, prevent, and address technical issues or security threats

3. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing your personal data:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose, such as marketing communications
• Contractual necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract
• Legitimate interests: Where processing is necessary for our legitimate business interests, provided these are not overridden by your rights and freedoms. This includes website analytics, fraud prevention, and business communications
• Legal obligation: Where processing is necessary to comply with a legal obligation to which we are subject

4. Data Sharing

We do not sell your personal data. We may share your information with the following categories of recipients:

• Service providers: Trusted third-party providers who assist us in operating our website, conducting our business, or servicing you, subject to appropriate data processing agreements
• Analytics providers: Third-party analytics services that help us understand website usage patterns
• Legal and regulatory bodies: Where required by law, regulation, or legal process
• Business transfers: In connection with any merger, acquisition, or sale of company assets, your data may be transferred as part of that transaction

Where data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, such as standard contractual clauses or adequacy decisions.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The specific retention period depends on the nature of the data and the purpose of processing. When personal data is no longer required, we will securely delete or anonymise it.

6. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can request that we correct any inaccurate or incomplete personal data
• Right to erasure: You can request that we delete your personal data in certain circumstances
• Right to restrict processing: You can request that we restrict the processing of your personal data in certain circumstances
• Right to data portability: You can request a copy of your data in a structured, commonly used, machine-readable format
• Right to object: You can object to the processing of your personal data where we rely on legitimate interests
• Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time

To exercise any of these rights, please contact us using the details in Section 9. We will respond to your request within one month, in accordance with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors come from.

Types of cookies we use

• Essential cookies: Required for the website to function correctly. These cannot be disabled
• Analytics cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously
• Functional cookies: Enable enhanced functionality and personalisation, such as remembering your preferences

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website and services after any changes constitutes acceptance of the updated policy.

9. Contact

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us: